Chief Product
Officer

I build two things: enterprise products that turn data into business answers, and the teams that ship them. Currently at Ipsos, a global leader in market research.

Enterprise SaaS·Product Strategy·Agentic AI·AI Transformation

8-figure ARR platform owned
Double-digit ARR growth, AI-first
€1M+ enterprise deals
Fortune 500 brands as clients
Benjamin Payet

I've spent 10+ years building data products in enterprise B2B SaaS, the last four as Chief Product Officer leading the shift to AI-first. My focus is taking AI from roadmap to production: setting the vision, building the squads that ship it, and tying it back to revenue and measurable client outcomes. I build products that solve a real customer problem, not the hype around the technology.


Leadership

  • C-level Collaboration
  • Cross-functional Management
  • Team Building & Org Design
  • P&L Ownership
  • Board & Exec Reporting

Product

  • Product Strategy & Vision
  • Roadmap Planning & Prioritization
  • Enterprise B2B SaaS
  • Go-to-Market
  • Discovery & Validation

AI Expertise

  • Generative AI & LLMs
  • AI Agents & Agentic Workflows
  • AI Product Strategy & Transformation
  • RAG, Fine-tuning, Evaluation
  • NLP, Machine Learning, LLMOps

Ipsos Synthesio

Chief Product Officer

Jan 2022 – Present

Leading AI and Generative AI product strategy within Ipsos Group, a global leader in market research, repositioning the B2B SaaS platform toward AI-first and delivering a new category of agentic intelligence tools for Fortune 500 brands.

  • AI Transformation: Repositioned the entire product portfolio to AI-first, embedding Generative AI across core modules and establishing the company's first LLM evaluation and prompt-ops practices.
  • Agentic AI: Launched five AI agents in enterprise production, cutting analyst turnaround from days to hours and delivering a 20% productivity gain for clients including L'Oréal.
  • Team Leadership: Built and led an 8-person product org across two squads focused on profitability and Generative AI.
  • Business Impact: Secured enterprise deals exceeding €1M, establishing Synthesio as the AI-first choice for global consumer intelligence.
Agentic AI · AI Transformation · Enterprise B2B

Ipsos Synthesio

Senior Product Manager

Jul 2019 – Dec 2021

Drove the SaaS pivot from social listening to market research, opening a new revenue segment through deep integration with Ipsos survey capabilities.

  • Market Research Pivot: Drove the SaaS expansion from social listening to market research by integrating Ipsos surveys into the platform.
  • Data Quality: Built ML feedback tooling that measurably improved enrichment quality for NLP algorithms at scale.
  • Trend Detection: Designed products to identify emerging trends in consumer conversations for enterprise clients.
  • Business Impact: Generated 25% of MRR from market research clients through differentiated value propositions.
NLP · ML · Market Research

Quorum

Product Manager

Jul 2018 – Jul 2019

Early-stage GovTech SaaS: designed and scaled the core product suite from zero to enterprise contracts across Europe.

  • Product Scaling: Built a CRM-style web app, ML prioritization algorithms, and mobile apps from early stage to production.
  • Business Impact: Secured annual contracts with top-tier political parties across Europe.
GovTech · ML · Mobile

EY

Project Management Officer

Sep 2017 – Jun 2018

IS transformation project at Agromousquetaires, one of France's largest food groups.

  • Organized the implementation of centralized IS systems for unified reporting across the group.

Gen AI Days Paris

2023

Conference talk on harnessing Generative AI for consumer insight discovery, alongside speakers from Meta, GitHub, and Carrefour.

IMT-BS

Guest Lecturer

Guest lecturer on AI Product Strategy at Institut Mines-Télécom Business School, one of France's leading engineering and management schools.


Information Systems Engineering, Master's Degree

Toulouse 1 University  ·  2012 – 2015

Computer Science, Bachelor's Degree

Lyon 1 University  ·  2010 – 2012

Kitesurf marketplace  ·  Automated greenhouse  ·  Burgundy wine tastings app